Jennie Robinson

December 11, 2005 10:09 PM

Better advice would be how to find and hire a good copywriter.

Ron, I encourage any team with the foresight and budget to hire a writer. Many just don’t have either, and creative people end up wearing many hats to get the job done.

Do creative projects turn out better with a copywriter on board? Generally. Do writerless teams always fail? Heck no.

Like Henry said, non-writers on Web teams are inevitably tapped to write. If it’s you, avoid the traps of the made-up rules and your contribution will be much more meaningful.

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